Research Report into Social Networking Sites, Comparing & Evaluating

From the research I have gathered, I can conclude that social media is used by various different audiences to share information with one another, and also to promote various films through websites. For example, The Greatest Showman website provides a link that allows the user to purchase merchandise relating to the film etc.

Institutions will at times attempt to compete with one another through the content that they post on social media or through the use of different websites with the hope of attracting a wider range of users for promotion. This of course gets them noticed more by the general public and heavily impacting them in a good way. These tactics can be seen on various websites such as the Jumanji website or the Early Man website, where you can find info on the characters and play games.


from my survey, I can tell that people who use social media will often use multiple sites as opposed to just one. This is often the case with most people as they tend to search for a larger variety of content. For example, those who use Snapchat may use the site to look at others Snapchat stories, and those who use YouTube would use it for online video entertainment.